Bike Finance · Australia
Organic traffic up 179%, and the cited source in AI answers
An Australian bike and e-bike finance platform wanted to be the first answer when riders search for finance, on Google and inside ChatGPT, Perplexity and Google's AI Overviews. Over 34 months, organic traffic nearly tripled and leads followed.
The client
Finance for every kind of bike, sold online
The client is an Australian online finance platform for bikes. Riders fill in one short application, and the platform compares a panel of lenders to find them a loan for a road bike, mountain bike, e-bike, cargo bike or a private-sale purchase.
Every customer journey starts with a search such as "e-bike finance" or "bicycle loan". The goal was simple to state and hard to win: be the brand riders find first, on Google and in AI answers, and turn those visits into applications.
- Industry
- Consumer finance · bikes
- Market
- Australia, national + local
- Model
- Online applications, panel of lenders
- Services
- SEO, AI search, Local SEO
- Period
- May 2023 – Mar 2026 (34 months)
- Data
- GA4, Search Console, Business Profile, AI tracking
Traffic and conversions
Traffic compounded. Conversions took off.
Every month the site earned more visits from people looking for bike finance, and from late 2024 those visits turned into applications at a fast-growing rate.
Monthly organic traffic
Google Analytics 4 · sessions and new users from organic search
Sessions, 191 → 533New users, 130 → 398
Monthly conversions
Google Analytics 4 · key events from organic visitors
Key events (conversions) per month
Search Console, last 12 months
April 2025 – March 2026
Across the reporting period
Google Analytics 4 totals
Google rankings
From 21 page-one keywords to owning the results page
By March 2026, 32 of the 33 tracked buying keywords sat on Google's first page, and 24 of them in the top three, where most clicks go.
Where the 33 tracked keywords rank
March 2026
Before and after
Start of the program vs. March 2026
National · page oneof 33 keywords
National · top 3of 33 keywords
Local · page oneof 10 keywords
Local · #1of 10 keywords
StartMar 2026
The searches that bring customers
Top queries by clicks (brand names removed)
The pages that convert best
Highest-converting landing pages, by type
AI search (AEO / GEO)
The cited source inside AI answers
When riders ask ChatGPT, Perplexity or Google's AI Overview about bike finance, the brand is named and its website is linked as a source.
AI Overview presence
Of tracked keywords with an AI Overview, the brand appears in 90%.
Link citation rate
Average share of AI answers that link to the site.
Top-3 AI mentions
Named among the first three brands in AI answers.
Organic–AI overlap
Keywords where the site ranks on Google and is cited by AI.
Google AI Overviews
Share of tracked keywords, Mar 2026
ChatGPT
Share of tracked prompts, Mar 2026
Perplexity
Share of tracked prompts, Mar 2026
Pages built to be quoted
Key pages reformatted so AI tools can lift a clear answer: short definitions, structured Q&A and clear figures.
A clear entity
Schema and a consistent entity model, so search engines and AI know exactly who the business is and what it offers.
Mentions beyond the site
Citations and off-site mentions that give AI models more reasons to trust and recommend the brand.
Answers for every stage
Content mapped to every question a rider asks, from "can I finance an e-bike?" to repayment calculators.
Local search · Google Business Profile
10 out of 10 local keywords ranking #1
City landing pages, local content and a fully optimized Google Business Profile took the brand to the top of every tracked search in its home city.
Local keyword rankings
10 tracked keywords, one major city
At the start: 4 on page one, none at #1
Now: all 10 at #1
Google Business Profile
Profile activity, March 2026 reporting
How we did it
Four layers, run as one program
Every result on this page comes back to these four parts of one SEO and AI search program. Each layer made the next one work harder.
Technical and entity foundations
A full crawl audit, indexing clean-up and an entity model that tells search engines and AI exactly who the business is.
Topical authority content
40+ topic clusters covering every stage of financing a bike, from first questions to ready-to-apply calculators.
AI answer engines
Pages reformatted for AI extraction, structured Q&A, entity citations and off-site mentions.
Local dominance
City landing pages, local content and a fully optimized Google Business Profile.
Reporting: weekly dashboardsGA4Search ConsoleAI visibility tracking
What this means for your store
The same playbook works for ecommerce
High-intent searches, pages that answer them, and a brand AI tools trust. That's what grows any online business that depends on being found.
Ecommerce SEO
Get your collections and products onto page one, and turn that traffic into orders.
Ecommerce SEO →AI search optimization
Get your store named and recommended by ChatGPT, Perplexity, Gemini and Google AI.
AI SEO →Ecommerce marketing
SEO, ads, email and conversion work run as one growth plan.
All marketing services →Want results like these for your store?
Book a free call. We'll look at where you rank on Google and in AI answers today, and show you what we would fix first.
Data from the client's Google Analytics 4, Google Search Console and Google Business Profile, plus AI visibility tracking, May 2023 to March 2026. AI figures are a March 2026 snapshot on a fixed set of tracked keywords and prompts. Client name withheld. Photos are illustrative. Every business is different, and past results don't guarantee future results.