City of Games Australia
An urgent move from a broken OpenCart store to Shopify, done in four weeks
City of Games is an Australian electronics and gaming retailer. Its OpenCart store was broken, so we moved it to Shopify in four weeks, kept its look, rebuilt the features it had lost and kept its search rankings.
A gaming retailer that needed to sell again, fast
City of Games sells video games, consoles and accessories for PlayStation, Xbox and Nintendo, plus tabletop gaming and pre-orders. It ships within Australia and internationally.
When the OpenCart store failed, the business needed to be selling again quickly, with the features its customers relied on.
- Industry
- Electronics and gaming retail
- Based in
- Australia
- Platform
- OpenCart to Shopify
- Timeline
- Four weeks
- Services
- Migration, rebuild, training
- Website
- cityofgames.com.au
A broken store, and no time to lose
Six things had to be solved.
A store that had stopped working
The OpenCart store was broken, and the business needed a reliable platform urgently.
A large catalog, little filtering
Hundreds of games, consoles and board games sat in long lists that could be sorted but not filtered.
A long checkout
OpenCart’s checkout ran through six steps before an order was placed.
An ageing layout
The old layout looked dated and had to work well on mobile.
Rankings at risk
Years of search visibility could be lost if old addresses stopped working.
A smooth hand-over
The team needed to run the new store on its own, with sales uninterrupted.
A Shopify store that does what the old one did, and more
One answer for each challenge.
A reliable Shopify store, live in four weeks
We moved the store’s data to Shopify, carried the brand’s look over with a cleaner layout and made the site mobile-responsive.
A homepage that leads with offers
Free shipping within Australia and international shipping from $15 now sit at the top. Deals of the week carry discount badges, and pre-orders, featured tabletop games and a shop-by-platform row follow.
Advanced filtering for a wide catalog
Collection pages now filter by platform, with product counts, a grid and list view and sorting. A single platform collection holds more than 300 products.
Product pages built to sell
Each page shows the sale price, stock status, add to cart, Shop Pay and delivery badges.
Smart related products
A related products row on product pages keeps shoppers browsing.
A simpler cart
A slide-out cart with quantity buttons, order notes and card icons lets shoppers check out from any page.
One-page checkout
The six-step OpenCart checkout became a single page, with Shop Pay, PayPal and Google Pay at the top.
Contact and information pages carried over
About, contact, delivery and returns pages moved across. The contact form is shorter and no longer asks for a captcha code.
Rankings protected
Old addresses were mapped to the new ones with 301 redirects, and page metadata was optimized. Collection pages also carry a short introduction for search.
Scroll inside the frame to see the whole homepage.
Four weeks, from broken store to live Shopify site
We moved the data first, then carried the look over and rebuilt the features, in this order.
- 1Step 1
Review the store
Map the OpenCart catalog, data and the features that had to come back.
Discovery - 2Step 2
Migrate the data
Store data moves from OpenCart to Shopify.
Migration - 3Step 3
Carry the look over
The brand’s look moves to Shopify with a cleaner, mobile-responsive layout.
Layout - 4Step 4
Rebuild the features
Apps for filtering, one-page checkout and related products, plus 301 redirects and metadata.
Build - 5Step 5
Train and support
Hands-on Shopify training for the team, then ongoing support.
Launch
A reliable store, back in business
The move gave City of Games a stable store, an easier buying experience and a team ready to run it.
A store that works again
The business moved to a stable platform with business continuity from the first day.
Better shopping experience
Filtering, a one-page checkout and related products make it simpler to find and buy.
Trained and supported
The team learned Shopify hands-on and has ongoing support.
Is your platform holding your business back?
If your store is unreliable, missing features or costing you orders at checkout, the work on this page carries over.
OpenCart to Shopify migration
Move your store to Shopify and keep your rankings.
OpenCart migration →Checkout and conversion
One-page checkout and faster ways to pay.
Checkout →Product discovery
Filters and related products for wide catalogs.
Product discovery →Need your store back on a reliable platform?
Book a free call. We’ll look at your current store and show you what we would move and rebuild first.
Screenshots are from the live City of Games store (cityofgames.com.au) and its former OpenCart store. Every business is different, and past results don’t guarantee future results.