Retail
Shoppers buying for themselves
- Standard pricing
- No order minimums
- Checkout with the regular payment methods
Tariff surcharge
The surcharge is added automatically at checkout, and only for wholesale customers.
Earthwood Products Utah
One store for shoppers and wholesale buyers, after 15 years on Volusion
Earthwood Products moved from Volusion to BigCommerce. We migrated the catalog and customers, then built the wholesale rules on top: customer groups, per-product minimums, a $150 order minimum and purchase order checkout.
Now on BigCommerce
3 customer groups
Retail
Standard pricing
Wholesale
Special pricing
Net 30
Purchase orders
15 yrsOn Volusion before the move
200+Ornament designs in the catalog, plus grottos and crosses
3Customer groups: retail, wholesale and wholesale Net 30
$150Wholesale order minimum, before shipping and tax
5 starsClient review on Trustpilot
The client
Olive wood from Bethlehem, sold to families and retailers
Earthwood Products is a Utah-based maker of finely crafted wooden religious ornaments and gifts. Every piece is handcrafted from olive wood in Bethlehem by the Giacaman family, who have carved wood for generations.
Two kinds of buyers use the store. Shoppers buy single pieces at retail prices. Retailers buy in volume at wholesale prices, with order minimums and carton sizes. The store had to serve both without confusing either.
OrnamentsGrottosNativity setsCrossesFigurinesPendants & rosaries
- Industry
- Handmade wooden gifts and religious artifacts
- Based in
- Holladay, Utah
- Platform
- Volusion to BigCommerce
- Buyers
- Retail shoppers and wholesale retailers
- Services
- Migration, wholesale setup, storefront design
- Website
- earthwoodproducts.com
Migrate
Move everything
All product data, categories and customers from Volusion to BigCommerce.
Build
Wholesale without extra apps
Wholesale features built inside BigCommerce, avoiding third-party apps where possible.
Experience
One smooth store
A clear experience for both retail and wholesale users.
Rules
Enforce the business logic
Order quantity, pricing and purchase order handling for wholesale clients.
The storefront
A homepage built to sell and to invite retailers in
The old Volusion homepage showed products. The new one lets shoppers buy from it and gives retailers a clear way to the wholesale catalog.
Scroll inside the frame to see the whole homepage.
- Buy from the homepageFeatured products now have an Add to Cart button, so shoppers can start an order without opening the product page.
- Search, account and cart in one headerThe header keeps search, the account icon and a live cart count together. Ornaments, Nativities and Figurines open into menus, with ornaments grouped by series.
- A way in for retailersA wholesale panel on the homepage invites retailers to the wholesale catalog.
- Catalogs to downloadPrintable catalogs sit on the homepage, in two sizes each.
- A fuller footerThe newsletter signup has its own band, and the footer groups links into Navigate, Categories and Quick Links.
Customer groups
Three kinds of customer, one store
Each customer sees the prices and rules for their group. We used BigCommerce’s built-in Customer Groups feature to do it.
Wholesale, no credit
Retailers who pay at checkout
- Special wholesale pricing
- Enforced order minimums
- No Net 30 terms
Wholesale, Net 30
Approved retailers with credit terms
- Special wholesale pricing
- Checkout with purchase orders
- Access to Net 30 terms
Pricing and order rules
Wholesale rules the store enforces for you
Minimums are checked in the cart. A wholesale buyer who is short sees exactly how much more to add.
- Different prices per customer groupRetail and wholesale buyers see their own pricing.
- A minimum order quantity on every productMOQ is set per product for wholesale accounts.
- MOQ and carton quantity, for wholesale onlyRetail shoppers never see these fields.
- A $150 minimum for wholesale checkoutCounted before shipping and tax.
- An error message that shows the shortfallThe cart tells the buyer how much more is needed to proceed.
Checkout and shipping
Checkout that changes with the buyer
What a customer sees at checkout depends on which group they belong to.
Wholesale only
Wholesale
Purchase orders
Wholesale users can pay by purchase order.
Expectations
Estimated delivery date
Delivery date messaging, because wholesale buyers expect to know when stock will arrive.
By customer group
Shipping and payment methods
Conditional logic shows only the methods that fit the user type.
We also made it easier to move between the retail and wholesale views of the catalog, and added clear notices for minimums and order restrictions so buyers know the rules before they reach checkout.
How we did it
Move the store first, then teach it wholesale
We kept the catalog and customers safe first, then added each wholesale rule on top, in this order.
- 1Step 1
Move the catalog and customers
All product data, categories and customer accounts came across from Volusion to BigCommerce.
Migration - 2Step 2
Set up the customer groups
Retail, wholesale with no credit, and wholesale Net 30, each with its own pricing and access.
Wholesale - 3Step 3
Add the order rules
Per-product minimums, carton quantities for wholesale only, and the $150 minimum with a clear shortfall message.
Wholesale - 4Step 4
Build the wholesale checkout
Tariff surcharge, purchase orders, delivery dates, and shipping and payment methods by group.
Checkout - 5Step 5
Make it clear on every screen
A mobile-responsive storefront with clearer product details, plus notices that explain the rules.
Design
Trustpilot5 out of 5
They delivered as promised. They even did some things that I wanted done that weren’t really in the quote and they didn’t charge for that.
“I had Volusion for 15 years as my host and it was never a very good experience. I have wanted to move to another provider and I finally did that using Ecommerce pros. It was a great experience. … Definitely would use them again!!”
Cris
United States
September 13, 2025
Review on Trustpilot
What this means for your store
The same approach works for your business
If your platform is holding you back, or wholesale orders still run through email and spreadsheets, the work on this page carries over.
Platform migration
Move to a new platform without losing products, categories or customers.
Platform migration →Wholesale and B2B setup
Customer groups, order minimums, purchase orders and pricing rules, built into your store.
Wholesale setup →Store design
A storefront that works for shoppers and for retailers on every screen.
Store design →Want a store that works like this for your buyers?
Book a free call. We’ll look at your current store and show you what we would move and build first.
Book a Call
or call 888-711-2347
Screenshots are from the live Earthwood Products store. The client review was published on Trustpilot in September 2025. Every business is different, and past results don’t guarantee future results.