Adventure & Eco-Tourism · New Zealand
121% more organic traffic in six months, and conversions more than doubled
A New Zealand adventure and eco-tourism business was losing searches to bigger, established tour companies. A focused SEO program turned that around in half a year, bringing in more travellers and more bookings from Google.
The client
Unique outdoor experiences, hard to find online
The client runs adventure and eco-tourism experiences in New Zealand's native forest, for both domestic and international travellers. Most guests plan their trip online, so search is where bookings start.
The goal was clear: be visible when travellers search for things to do, bring in more qualified visitors, and turn more of them into online bookings, with every step measured.
- Industry
- Adventure & eco-tourism
- Market
- New Zealand, domestic + international
- Services
- Technical SEO, on-page, content, link building
- Period
- Aug 2025 – Jan 2026 (6 months)
- Data
- Google Analytics 4, Search Console
- Reporting
- Monthly audits and reviews
The challenge
A crowded market, and a site Google couldn't rank
Before we started, three problems were holding the business back.
A highly competitive niche
Established tourism companies held the top search positions, making it hard to break into the rankings.
Low organic visibility
Many pages didn't rank for the keywords that mattered, so the site missed most of the qualified traffic.
Thin content
Landing pages lacked depth and didn't match what travellers were searching for.
Results
Six months of steady growth, then a peak-season surge
Traffic and conversions grew every month, and the work paid off fully as the summer travel season arrived.
Monthly organic traffic
GA4 sessions and Search Console clicks
Sessions, 2,400 → 5,300Clicks from Google, 2,100 → 4,550
Monthly conversions
GA4 key events from organic visitors
Key events (conversions), Aug 2025 – Jan 2026
Six-month totals
Aug 2025 – Jan 2026
What changed
Start vs. latest month
Sessionsa month
Clicksa month
Conversionsa month
How we did it
Five pillars, one SEO program
Technical fixes made the site easy to read, content gave travellers answers, and links gave Google reasons to trust it.
Technical SEO
- Faster, mobile-friendly pages
- Crawl errors fixed, cleaner sitemap
- Tour schema for richer results
On-page SEO
- Titles, descriptions and headings for target keywords
- Stronger internal linking
- Content matched to search intent
Content
- A landing page for each major tour
- Blog posts for long-tail traveller questions
- Engaging copy and visuals
Off-page SEO
- Links from NZ travel blogs, local directories and tourism platforms
- More brand mentions
Measure and refine
- GA4 and Search Console tracking
- Monthly audits
- Strategy adjusted on the data
The outcome
Measurable growth in a competitive market
Technical fixes, targeted content and quality links lifted traffic, rankings and bookings together, even against bigger competitors.
More organic traffic
Monthly organic sessions more than doubled in six months.
Conversions more than doubled
Monthly key events rose from 888 to 1,931.
Competitive keywords ranking
Several competitive tourism keywords reached Google's first page.
Ecommerce SEO
Get your collections and products onto page one, and turn that traffic into orders.
Ecommerce SEO →AI search optimization
Get your store named and recommended by ChatGPT, Perplexity, Gemini and Google AI.
AI SEO →Ecommerce marketing
SEO, ads, email and conversion work run as one growth plan.
All marketing services →Want results like these for your business?
Book a free call. We'll look at where you rank today and show you what we would fix first.
Data from the client's Google Analytics 4 and Google Search Console, August 2025 to January 2026. Monthly figures are rounded; totals are as reported. Client name withheld. Photos are illustrative. Every business is different, and past results don't guarantee future results.