Fabric Café United States
A quilting brand moves from Volusion to Shopify Plus, with retail and wholesale covered
Fabric Café sells quilt kits, fabric, patterns and books to quilters and quilt shops. We moved its store from Volusion to Shopify Plus in a complex migration covering products, digital downloads, custom discounts and third-party integrations.
A quilting brand that serves shoppers and quilt shops
Fabric Café makes quilting simple, fun and accessible, from first-time quilters to experienced sewists. It sells quilt kits, fabric, pattern books and digital patterns, and shares tutorials on YouTube.
Its patterns are also sold through quilt shops, so the store serves retail shoppers and wholesale partners.
- Industry
- Quilting and fabric
- Based in
- Texas, United States
- Platform
- Volusion to Shopify Plus
- Buyers
- Quilters and quilt shops
- Services
- Migration, storefront rebuild
- Website
- fabriccafe.com
A big move with a lot that had to keep working
Five things shaped the project.
A complex move, done carefully
A complex migration from Volusion to Shopify Plus had to keep the store working and the data accurate.
Complex product setups
Quilt kits, fabric, patterns and digital downloads each needed the right setup, including a free pattern or book with the right kits.
Custom discount logic
Offers such as a free pattern book with three kits had to work inside the product page and cart.
Third-party systems
Essential third-party tools had to connect to the new store from day one.
Shoppers and quilt shops
Quilt shops needed a clear way to apply for wholesale, alongside the everyday retail shopper.
A Shopify Plus store built around how quilters shop
One answer for each challenge.
A rebuilt retail storefront on Shopify Plus
We rebuilt the retail storefront and moved the data across accurately. The homepage opens with the current pattern collection, then leads shoppers into kits, books, patterns and fabric.
Tutorials next to the products
A Watch. Learn. Quilt. section brings the brand’s YouTube tutorials onto the homepage, so shoppers can see how a pattern works before they buy.
Offers that work on the product page
Shoppers pick their free pattern from a visual picker, and a prompt shows how many more kits unlock the book deal. A shop-wide banner promotes the offer, and Shop Pay installments, stock counts and trust badges sit by the Add to Cart button.
Collections that are easy to filter
Collection pages sort by best selling and filter by product type, price and fabric color, with a stock count on every item.
A wholesale page for quilt shops
A wholesale page explains why shops stock the patterns and takes applications for approval, with a list of distributors for shops in the US and Canada.
Corrections as a clear table
Pattern and book corrections moved from a plain link list to a table with the book, the correction and a View PDF link on every row.
Plan carefully, move the data, then test and launch
We planned the move, rebuilt the storefront and moved the data, then configured, tested and launched.
- 1Step 1
Plan the move
Map the products, digital downloads, discount rules and integrations the store depends on.
Discovery - 2Step 2
Rebuild the storefront
Rebuild the retail storefront on Shopify Plus.
Design - 3Step 3
Transfer the data
Move the data across and check it for accuracy.
Migration - 4Step 4
Configure and integrate
Set up complex products and discount rules, then connect the essential third-party systems.
Build - 5Step 5
Test and launch
Adjust and test as requirements evolve, then a carefully coordinated launch.
Launch
A launch that went to plan
Fabric Café now runs on a stable Shopify Plus store built to grow.
A coordinated go-live
The launch was planned to keep functionality and data accurate and to limit disruption.
Stable after launch
The new Shopify Plus store is performing well after go-live.
A more scalable base
The new structure supports Fabric Café’s operations and future growth.
A strong partner for organizations that understand their requirements.
“The technical execution was solid, the launch was successful, and the site is performing well post-go-live. Roy and his team stayed engaged, responsive, and solutions-oriented throughout the process. When issues surfaced, they worked through them methodically and kept the project moving forward.”
Is your platform holding your store back?
If your platform limits your design, your filters or your wholesale sales, the work on this page carries over.
Volusion to Shopify Plus migration
Move products, downloads and data to Shopify Plus.
Volusion migration →Discounts and downloads
Custom discount logic and digital downloads.
Store setup →Wholesale on Shopify
A wholesale page and application for trade buyers.
Wholesale setup →Want a smooth move to Shopify Plus?
Book a free call. We’ll look at your current store and show you what we would move and build first.
Screenshots: live and former Fabric Café stores. Trustpilot review, February 2026. Past results don’t guarantee future results.