Hemp Traders Los Angeles
More orders from the same traffic: moving a B2B hemp wholesaler from Volusion to Shopify
Hemp Traders is a B2B hemp wholesaler selling fabric, rope, twine, fiber and seeds. We moved its store from Volusion to Shopify and gave it a new Shopify design built around how business buyers choose. The same traffic now turns into significantly more orders.
A B2B hemp supplier with a catalog too wide for its store
Hemp Traders is a B2B wholesale supplier of hemp textiles and fiber products. It has supplied hemp since 1994, keeps inventory in stock and sets no minimum order.
Its business buyers range from designers and brands to industrial users, so one store had to serve very different needs.
- Industry
- Hemp textiles and fiber, wholesale: clothing, fashion, home textiles and industrial use
- Based in
- Los Angeles, California
- Platform
- Volusion to Shopify
- Buyers
- B2B: makers, brands, industrial users
- Services
- Migration and Shopify redesign
- Website
- hemptraders.com
Volusion could not carry what this catalog had grown into
Five problems shaped the project.
An outdated storefront
The Volusion design looked dated and left little room to show what the business offers.
A wide catalog, hard to browse
Fabric, rope, twine, fiber and seeds sat behind one menu link, and fabrics were hard to compare by blend, weight and use.
Wholesale terms not easy to find
As a B2B supplier with no minimum order, the price list and finishing services needed to be easy to find.
A platform that limited growth
Volusion offers fewer apps and checkout options than business buyers now expect.
Keeping years of search value
The domain had years of rankings and backlinks that the move had to protect.
A Shopify store built around how hemp is bought
One answer for each challenge.
A new Shopify design built for B2B buyers
We redesigned the store on Shopify. The homepage states the offer in plain words, shows the main product groups at once and builds trust with certifications and customer reviews.
Clear navigation and a fabric finder
A grouped menu with search now covers the whole catalog. The fabric finder lets B2B buyers browse by end use or by technical specification.
Wholesale terms up front
The price list, the no-minimum-order message and the finishing services (washing, dyeing, water-repellent and fire-retardant) are one click from the homepage, and tiered discounts reward larger orders.
Shopify’s checkout tools
Shopify brought Shop Pay, Apple Pay and Google Pay, a cart drawer, a country selector and first-order offers.
Search value protected
The catalog was rebuilt on clean collection and product pages, with the move handled to protect rankings. The store still ranks number one for terms buyers use.
Scroll inside the frame to see the whole homepage.
Move the catalog first, then build the buying tools
We moved the store to Shopify first, then built the new design and tools on top of it, in this order.
- 1Step 1
Review the store
Map the Volusion catalog, categories and pages, and what buyers need from each.
Discovery - 2Step 2
Move the catalog
Products and categories move from Volusion to Shopify.
Migration - 3Step 3
Design to the brief
A new look built around the client’s own vision and requirements.
Design - 4Step 4
Build the buying tools
Mega menu, fabric finder, price list placement and services pages.
Build - 5Step 5
Check against the brief
We compare the result with the client’s requirements, then launch.
Review
Same traffic, more orders
Clear navigation and a design built around how buyers choose turned the same visitors into significantly more orders.
The same traffic, more buyers
Clear navigation and a design built around how buyers choose helped the same visitors find what they wanted. The client saw a significant boost in orders.
Pages load quicker
The move to Shopify made the store faster. Google’s real-user data now rates it fast on every Core Web Vital, on desktop and mobile.
Top spots kept
The store holds the number one position on Google for terms such as hemp t shirts, hemp fabric by the yard and hemp canvas.
The transition was smooth and well-managed from start to finish.
“Their team was highly responsive, attentive to detail, and consistently available to answer questions and provide guidance throughout the process. They not only handled the technical migration efficiently, but also did an outstanding job redesigning our website to match our specific vision and requirements.”
Is your platform holding your catalog back?
If buyers struggle to find products, wholesale terms are buried, or your platform limits checkout and design, the work on this page carries over.
Volusion to Shopify migration
Move products and categories to Shopify without starting over.
Volusion migration →Store redesign
A design built around how your buyers choose and order.
Store redesign →Navigation and product discovery
Menus, filters and finders for wide catalogs.
Product discovery →Want a store that works like this for your buyers?
Book a free call. We’ll look at your current store and show you what we would move and build first.
Screenshots are from the live Hemp Traders store (hemptraders.com) and its former Volusion store. Order growth is as reported by the client. The client review was published on Trustpilot in March 2026. Every business is different, and past results don’t guarantee future results.