Jr. RangerLand United States
A children’s educational brand moves to Shopify, redesigned with B2B + DTC in one store
Jr. RangerLand sells national-park themed games, puzzles and books for children. We moved its store from Zoey to Shopify, redesigned the whole website on a fully customized Horizon theme, added advanced filters and set up B2B and DTC under one store, without Shopify Plus.
A family brand selling to both shoppers and wholesale buyers
Jr. RangerLand makes fun, educational products that help kids explore nature and national parks, from board and card games to puzzles, books, art kits and apparel. Many are made in the USA.
The brand began with a family trip to Great Smoky Mountains National Park in 2009. Today it sells to families and to wholesale buyers.
- Industry
- Children’s educational products
- Based in
- United States
- Platform
- Zoey to Shopify
- Buyers
- Families and wholesale
- Services
- Migration, redesign, B2B setup
- Website
- rangerland.com
One brand, two kinds of buyers, one store
Five things shaped the project.
A platform to move on from
The store ran on Zoey and had to move to Shopify with its products and collections intact.
A crowded homepage
The old homepage stacked product carousels, jokes and account links on one long page, so the brand story and best products were easy to miss. The design also had to meet modern standards and the brand’s requirements.
Finding the right product
Games, puzzles, books, art kits and apparel needed advanced filters so families could narrow the range.
B2B and DTC in one store
The brand sells to families and to wholesale buyers, who need their own accounts and catalog, all under one store. Many Zoey stores worry that moving B2B to Shopify means paying for Shopify Plus.
Showing real customers
Photos of families using the products needed a home on the store.
A Shopify store built for families and wholesale buyers
One answer for each challenge.
Zoey to Shopify, with products and collections moved
We migrated the products and collections to Shopify and built the new store on Shopify’s free Horizon theme.
Shopify’s free Horizon theme, fully customized
We fully customized the free Horizon theme to meet modern design standards and the brand’s requirements, with no premium theme used, redesigning the whole website, including the home, collection and product pages. The homepage now leads with the brand message, then top favorites, a new arrival, collection tiles, a puzzle promo and a night-sky feature.
Advanced filtering on collection pages
Collections filter by brand, theme, product type and Made in USA, with grid and list views and sorting. The All Products collection lists 94 items.
B2B and DTC under one store, without Shopify Plus
We configured customer groups and companies, a wholesale catalog and markets without Shopify Plus, and added a Wholesale Account link to the account menu.
A new photo gallery page
A new page shows customer photos in a grid, with a button to upload your own.
Brand story, contact and FAQ
The brand story, a contact form, four value cards and a short FAQ build trust on the homepage and across the store.
Move the catalog first, then build the buying tools
We moved the catalog first, then redesigned the website and built the filters, B2B and gallery on top of it, in this order.
- 1Step 1
Review the store
Map the Zoey products, collections and accounts, and how buyers shop.
Discovery - 2Step 2
Move the catalog
Products and collections move from Zoey to Shopify.
Migration - 3Step 3
Customize Horizon
Shopify’s free Horizon theme fully customized to modern design standards and the brand, across the whole website.
Design - 4Step 4
Set up filters and B2B
Advanced collection filters, plus customer groups, companies, catalog and markets for B2B.
Build - 5Step 5
Add the gallery
A new photo gallery page, then final checks and launch.
Launch
One store for families and wholesale buyers
The move gave Jr. RangerLand a redesigned website, advanced filtering, B2B and DTC under one store, and a place for customer stories.
B2B and DTC in one store
Families shop the storefront, while wholesale buyers have accounts, a catalog and markets, all without Shopify Plus.
Find products faster
Advanced filters, clear collections and a cleaner homepage make a wide range simpler to browse.
Customers on the store
A photo gallery puts real families and their adventures in front of every visitor.
Is your platform holding your store back?
If your platform limits your design, your filters or your wholesale sales, the work on this page carries over.
Zoey to Shopify migration
Move your products and collections to Shopify.
Zoey migration →B2B on Shopify
Customer groups, companies, catalog and markets.
B2B setup →Store redesign
A redesigned Shopify website built around your brand.
Store redesign →Want a store that sells to families and wholesale buyers?
Book a free call. We’ll look at your current store and show you what we would move and build first.
Screenshots are from the live Jr. RangerLand store (rangerland.com). Every business is different, and past results don’t guarantee future results.