Workplace Vending · Australia
83% more leads from Google, and a place in the AI answer
A national workplace vending company needed to be found where office and facility managers search: on Google, on the map, and in ChatGPT, Perplexity and Google's AI Overviews. In 20 months, it got there.
The client
Food and drinks for the workplace, run end to end
The client supplies workplaces across Australia with vending machines, coffee machines, micro-markets and smart fridges. They install the equipment, keep it stocked and maintain it, so staff get snacks, drinks and fresh food without anyone on site having to manage it.
Their buyers are office, warehouse and facility managers. Those buyers now look in two places: they search Google, and more and more of them ask an AI assistant for a recommendation. The goal was to be found, and recommended, in both, in every region the company serves.
- Industry
- Workplace food & beverage
- Market
- Australia, 14 regions
- Buyers
- Offices, warehouses, gyms, hospitals, schools
- Services
- SEO, AI search, Local SEO
- Period
- Oct 2024 – Jun 2026, ongoing
- Data
- Search Console, GA4, Business Profile
Leads from search and AI
Rankings are nice. Leads pay the bills.
We tracked calls, quote requests and other buying actions from day one, so every ranking gain could be tied to real enquiries.
Leads from Google
Calls, quote forms and other buying actions from unpaid search and the map
Visitors from AI platforms
People who arrived from ChatGPT, Perplexity and other AI tools (Google Analytics)
AI visitors arrive already knowing who the company is, because an assistant recommended it. They stay longer and act more.
Google rankings
From page three to the edge of page one
The average position nearly halved, from 24.7 to 12.4. More important is where the money keywords landed: 50 now sit on page one, and 31 of them in the top three.
Average Google position
Across all tracked keywords. Lower is better.
12.3 places gained on average. The keywords that matter most made it all the way to page one, as the chart below shows.
Where the tracked keywords rank
Number of keywords per position, start vs. Jun 2026
Top 3Where most clicks go
Positions 4–10Rest of page one
Page twoPositions 11–20
Oct 2024Jun 2026Page one total: 18 → 50 (+178%)
Monthly visits from Google
Organic sessions, Google Analytics · up 37.5%
AI search (AEO / GEO)
Cited where buyers now ask first
When a facility manager asks ChatGPT, Perplexity or Google's AI Overview about workplace vending, the company is now mentioned, linked and recommended.
Google AI Overviews
Of tracked keywords with an AI Overview, the brand appears in 79%, up 58 points.
ChatGPT sources
Share of tracked ChatGPT answers that list the site as a source, up from zero.
Perplexity sources
Every tracked Perplexity answer now lists the site as a source, up 25 points.
Google AI Overviews
Share of tracked keywords
ChatGPT
Share of tracked prompts
Perplexity
Share of tracked prompts
When tracking beganJun 2026Green numbers = change in percentage points
Content AI can trust
Key pages rewritten with clear answers, proof and the trust signals AI models check before recommending a brand.
An llms.txt file
A plain summary of the business, its services and key pages, published for AI crawlers to read.
Schema markup
Structured data that describes the company, its services and its credibility in a format machines read easily.
A rebuilt FAQ
Rewritten around the questions buyers actually ask, so AI tools have a clean answer to quote.
Local search · Google Business Profile
Winning "vending machine near me" in every region
When a nearby business searches for a vending supplier, Google shows a map. The company now shows up there far more often, and more people act on it.
Profile views
Times the profile appeared in Search and Maps
+30%2,252 Jan 20252,373 Jun 20252,933 Jun 2026
Customer actions
Calls, website clicks and profile engagement
+49%261 Jan 2025388 Jun 2026
Direction requests
People mapping their way to the business
+61%210 Jan 2025338 Jun 2026
Profile and local pages strengthened for each major region, from Adelaide to Townsville.
How we did it
One program for Google, the map and AI
The technical and content work that ranks a site on Google is the same foundation that gets it cited by AI. We ran it as one program, in this order.
Oct–Dec 2024
Fix the foundation
Full site audit, technical repairs and clean indexing, so Google could read every page. Rank and lead tracking set up.
SEOEarly 2025
Write what buyers search for
Pages built around the phrases buyers type, such as drink vending, food vending and smart vending.
SEO2025
Win the local map
A stronger Google Business Profile and local pages for every major region.
Local SEO2025–2026
Make the brand AI-ready
Trust-focused content, llms.txt, schema markup and a rebuilt FAQ.
AI searchJun 2026
Compounding results
50 page-one keywords, 79% AI Overview presence and 83% more leads, from one program.
SEO + AI
What this means for your store
The same playbook works for ecommerce
A sound technical base, content built around what buyers ask, local strength and AI-ready structure. Every part of this program carries over to online stores.
Ecommerce SEO
Get your collections and products onto page one, and turn that traffic into orders.
Ecommerce SEO →AI search optimization
Get your store named and recommended by ChatGPT, Perplexity, Gemini and Google AI.
AI SEO →Ecommerce marketing
SEO, ads, email and conversion work run as one growth plan.
All marketing services →Want results like these for your store?
Book a free call. We'll look at where you rank on Google and in AI answers today, and show you what we would fix first.
Data from the client's Google Search Console, Google Analytics 4 and Google Business Profile, October 2024 to June 2026. AI figures are measured on a fixed set of tracked keywords and prompts; changes are in percentage points since tracking began. Client name withheld. Photos are illustrative. Every business is different, and past results don't guarantee future results.